Would you pay $17 to have "Vogue" instead of "Butterick" on the pattern envelope?

Has anyone else noticed that Vogue 8351 (price $20) and Butterick 5202 (price $2.99), for empire waist knit dresses with gathered fronts, are identical? So, you can choose to pay an extra $17 for the "Vogue" name on the pattern envelope. Or not. This is not like finding a designer knock-off at Target; this is like finding the exact same item with a Target label. I'm not complaining! But I am curious about the thinking behind this marketing tactic.